Commercial Bank, a leading bank in Qatar, operates in retail and wholesale banking and makes strategic investments through its associates and subsidiaries.
In 2009, the MCY team led a strategy and positioning workshop for Commercialbank. We provided strategy, marketing and communication support for the prelaunch activities of the new mobile payment product.
How Marketing Consultancy contributed:
- Conduction of strategy workshops for agreement on strategic framework and of team alignment on vision and business goals
- Conduction of marketing planning and roadmap workshop for development of marketing plan and tactics for business year
Check out the site: https://www.cbmobile.cbq.com.qa/mpay/