Transforming startup to a leading cybersecurity innovator

April 5th, 2013 by admin

accells technologies is a leading cybersecurity innovator of mobile ID and smart notification and authentication services, addressing the lack of security inherent in user-managed passwords and the significant limitations of token/one-time-password-based solutions.

Since 2010, Marketing Consultancy has been responsible for accells Marketing activities. We have helped to reposition and rebrand accells to match its innovative offering to the needs of the market.

The company´s branding received a complete overhaul; the website was updated, online and social media were initiated and all activities were integrated. A solid business and marketing plan has enabled the rapid implementation of marketing activities.
How Marketing Consultancy contributed:

  • Conducted strategy workshops for the development of newpositioning and team alignment on vision
  • and business goals
  • Defined strategic framework with markets, segments, opportunities and critical success factors to be addressed
  • Adapted of branding and material according to new positioning
  • Integrated Marketing activities for online and offline channels
  • Designed and developednew website
  • Developed communication strategy, PR distribution, and analysts relations
  • Arranged conferences worldwide
  • Won international awards for client
  • Won speaker assignments for client
  • Efficiently leveraged budget with maximum outcome

Check out the site: www.accells.com