Strategy comes first in optimizing the Marketing mix across all channels. It helps to answer key questions and to make the correspondingdecisions :
- What’s the company’s purpose?
- Where will it compete?
- How can it win?
- What capabilities will it need?
- What management systems must be in place?
Together, we will answer these questions and jointly…
- Align stakeholders based on vision and on business goals,
- Define marketing objectives based on business objectives,
- Define market segments and opportunities to be served,
- Develop agreed communication for product or service,
- Develop product positioning with key differentiators,
- Specify branding implied by the strategy,
- Define critical success factors (CSFs) to be addressed,
We use a consultative approach in which our clients are intimately involved in the entire process. With the combination of our Marketing know-how and clients’ experience, we can build tailored and successful marketing strategies.Read more